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Monthly Archives:July 2016

Jainism is not a religion & why Irrfan is right?

Question number 1:

Can principles of physics or chemistry or maths be different for different individuals in different parts of the world?


One plus one is two is universal across the world because this is a natural law.

Any laws which are natural are universally applicable to everyone irrespective of their social status, so called caste, human invented religions or geographies.

Question number 2:

Whether the treatment of a disease for different people is different for similar disease?


Medical science does not specify treatment based on caste, religion, class or geographies.

The treatment is the same and does not differentiate for Christian, Hindu, Muslim, Sikh, Jews, Jains, Buddhists and atheists. Or for Bhramins, Dalits or Shias or Sunnis.  The treatment is same for everyone.


Science and nature do not have two laws based on the divisions we human beings have created based on our limited thinking and selfish motives.

We human beings or for that matter every animal is a nature’s creation. All laws applicable to us are same and unequivocal.

The real problem is; we do not know our own selves. We think the self as a body and we think the present body is the only body and life we live. Erroneously considering the self as a body makes us believe our existence is only from the birth till death. We believe the family, caste, religion, we are born in is the finest and right.

Though for everything else we change our views and upgrade our knowledge throughout the life,  but the knowledge about who we are and why every life is different, we hardly try to know.

Because of the apparent differences in appearance, social status, education etc. makes us believe different rules are applicable to everyone.

However, we do not see the commonness in everybody, be it humans or animals and that commonness is our SOUL. We all are SOULs having a body. Different bodies. Everybody is different.


Why everybody is different?

Each soul is exactly similar but KARMAs of every soul are different and that is why we all bodies are different.

Why Karma of two SOULS cannot be similar?

Because KARMAs are attached to the soul by the thoughts/action/words of the soul. & these cannot be similar for two souls.

This is the reason everybody is different.

Laws of Karma are universal and natural laws and therefore they are applicable to every soul which is also natural.

We see ourselves as different bodies and hence we think rules applicable to different people are different.  We do not see or believe everybody as a soul and only differentiated as body based on our Karma. Know the math of body and soul.

The science and soul and Karma are what Jainism is all about. Whether you call it religion or thinking or way of life anything but it is a pure science. Know about physics of karma.

Jainism explains how every soul become bondage of Karma and how it can be liberated and attain Moksha by the complete extinction of Karma attached to the soul. Know how a soul attracts Karma and How to a soul get rid of our Karmas  & How a soul can avoid attracting Karma. 

It is a science of Soul. Every living being is a soul and therefore this science is universally applicable to every soul.

Whether one believes in the laws of physics does it make any different to the laws? But if one wants to solve the problems involving the laws of physics one has to follow the laws of physics. Likewise, if one wants to know about the living beings and the laws governing them, Principles of Jainism have the answer. Principles of Jainism are a pure science.

The curiosity about the principles of soul and Karma can be initiated by asking three questions.

  • Why everybody is different?
  • Why even if we do not wish to suffer pain, we have to suffer pain?
  • Why even after our best of efforts, we may not get what we want?

The purpose of human life is to know the laws governing souls as it won’t be possible in any other lives.

Irrfan is right when he says we must question the purpose of religious rituals we are doing. What is the purpose and are we achieving the purpose with these rituals? Most of the time we do not either dare or care to question the religious practices; we are indulging in and its purpose.

“What could have saved Indian society from the ponderous burden of omniferous ritualistic ceremonialism, with its animal and other sacrifices, which all but crushed the very life of it, except the Jain revolution which took its strong stand exclusively on chaste morals and philosophical truths?

Jains were the first great ascetics and they did some great work. ‘Don’t injure any and do good to all that you can, and that is all the morality and ethics, and that is all the work there is, and the rest is all nonsense-the Brahmins created that. Throw it all away.’

And then they went to work and elaborated this one principle all through, and it is most wonderful ideal: how all that we call ethics they simply bring out from that one great principle of non-injury and doing good.” (Complete Works of Swami Vivekananda, Volume 3)

Our soul has once in a hundreds or thousands or perhaps millions of years, this human body; either spend in ignorance or pursue the real knowledge.

Sunil Gandhi

Are you living with these fitness misconceptions?

I am fit and fine. I am slim. I go for walk and do jogging to remain fit.  I don’t have any health related problems.

Do I need to do strength (weight) training in the gym?

Well the answer is YES.

  • Yes, if you wish to keep your muscles strong (Your heart is also made up of muscles)
  • Yes, if you wish to maintain the health of your skeletal system. Stronger muscles support our skeleton system better. (To avoid Osteoporosis or knee replacement like old age disorders)
  • Yes, if you wish to change your muscle to fat ratio (Slim is not fit, Muscle to fat ratio decides the fitness)
  • Yes, if you wish to use the calories you have over consumed.

There are many myths and misconceptions about the fitness. The result is most of us remain confused and action-less or do whatever we are comfortable with or can be done easily.

  • Slim means fit. No need for exercise.
  • No disease NOW means no disease in FUTURE also.
  • Walking keeps me fit, so I only do walking.
  • Jogging is what I do regularly.
  • I do Yoga and that is enough to keep me fit.

The fact is, no one type of exercise can train the body completely.

One needs all types of exercise like cardiovascular (Walking, jogging, swimming, aerobics), strength training (weight training in the Gym), flexibility training (Yoga, stretching etc.), breathing exercise (Pranayama) to remain fit or atleast to make an attempt to remain fit.

Most of us, if at all, are indulging in cardio and flexibility training which are good, but not sufficient for overall long-term fitness goal.

The science of strength training is something like this;

When we do weight training, our muscles break down. This process consumes calorie. These broken down muscles are built again during our rest period.  This activity also consumes calorie. Therefore, by doing weight training, we lose fat even when we are not doing any exercise. This fat is replaced by growth in muscles due to weight training. The more the muscles more the consumption of calorie. Therefore, weight training is the best form of exercise for fat loss. This is a virtuous cycle for fat loss.

Remember, weight loss is useful only if we are losing the body fat and not if we are losing muscle.  The person doing weight training may not look lean and slim, but he is fitter than the person of similar weight and height not doing weight training.  In both body ratios of fat to muscle is different. The slim person with more fat and less muscles is prone to many diseases/disorders.

This benefit of fat burning during the rest and building muscle strength is not available with cardiovascular or flexibility training. Our body can use calorie with excessive cardio exercise, but that is only while doing the exercise not thereafter & the issue of stronger muscles still remains unanswered.

& if you don’t do weight training, losing muscles is a natural process as we age. Similarly, as we lose muscle as we age, we replace the same with fat as we are not doing anything to use the excess fat we consume.

Now if you wish to look slimmer without losing muscle, and by reducing the fat, the right weight training with the right diet can be a good combination.  Of course, weight training should be supported with the right supplements and nutrition. Remember, weight training must be done under the guidance of the right trainer in the Gym.

There is one more misconception.

People who go to the gym, go to build Salman Khan like muscles or SRK like six pack abs.

The reality is weight training is one of the most essential parts of the fitness we are ignoring in favour of walking and Yoga. However, all forms of exercise are complementary and necessary. The one without the other is not complete. (Checkout your lunch dish for variety and wholesomeness. Do you consume Only Roti or Only Rice? Then why only walking and only Yoga?)

Do not settle with the myths and maintain the body as per your whims and fancy, but do something to find out the truth. The people who go to the gym daily, do exercise and sweat out are not fools. Many unwanted health conditions can be avoided by regular combination of exercise. For many, the cost of the treatment of the disease may not be an issue, but suffering which the disease brings is an issue for everybody and even for the friends and relatives of the sufferer.

All of us are running after building wealth for the future and have no time for anything else either family or fitness, but remember monetary wealth without the matching health will not be of much use except bearing the cost of treatment.

There is a famous quote of Jack Lalanne,

“Exercise is king and nutrition is queen. Put them together and you have a kingdom.”

(Jack Lananne is known as the godfather of fitness).

Unfortunately, we are out to build a kingdom without a king or queen.

Sunil Gandhi

Do you possess this creative problem solving skill?

There is a book titled “Wicked problems worth solving”.

The author Jon Kolko, “A wicked problem is a social or cultural problem that is difficult or impossible to solve for as many as four reasons: incomplete or contradictory knowledge, the number of people and opinions involved, the large economic burden, and the interconnected nature of these problems with other problems.”

Some of the wicked problems our world is facing like poverty, healthcare, disease, famine etc. These are complicated problems due to the involvement of multiple expertise and disciple involved. Like poverty is linked to education and inequality of income, healthcare is connected with poverty and education and likewise.

The author offers designers approach to solve these problems.

IDEO.ORG is a design firm working to improve lives of poor and vulnerable communities.  They are approaching the problems in poor and developing countries with the new and emerging concept of Human Cemented Design (HCD). This is a creative approach to problem solving. They believe that Embracing human-centered design means believing that all problems, even the seemingly intractable ones like poverty, gender equality, and clean water, are solvable.

Moreover, it means believing that the people who face those problems every day are the ones who hold the key to their answer. Human-centered design offers problem solvers of any stripe a chance to design with communities, to deeply understand the people they’re looking to serve, to dream up scores of ideas, and to create innovative new solutions rooted in people’s actual needs

They are working on the projects like to identify opportunities for saving products for banks  for savers of low income Mexicans, how to sell health insurance in rural Nigeria using mobile money platform, create micro franchise opportunities for an NGO in India,  working with the Bezos Family Foundation on early child development, working with utility manufacturers for more intuitive and user friendly experience.

In short, they are using an HCD approach to solve many small but important wicked problems across the globe.

HCD entails three stages:

  • Inspiration: Define the challenge to be solved and collect data.
  • Ideation: Ideate with all stake holders’ data collected to generate many ideas.
  • Implementation: Bring solution to life

There is an approach for each of the stage.

HCD approach design the solution which is viable (business/economics), feasible (Technology) and desirable (Human).

HCD is the approach business world use for service design to design customer focussed serviced design. This is the approach advance Governments are taking in solving people’s problem and better citizen service. Govt of the UK is quite ahead in this approach. Taking service design to Parliament, the author writes “ In order to create great services in the first place, the government has to stop thinking in silos. It needs to create services that cross departmental boundaries.

Be it NGOs, Social Entrepreneurs, For Profit Entrepreneurs and Governments all are gradually moving towards deign thinking. This Human Centered Design thinking and approach can help us doesn’t only solve wicked problems but create better customer/citizen experience.

If you are a problem solver irrespective of the type of the organisation, or wish to be a part of it, HCD is a necessary skill.  & the good part is it can be learned online for free. Yes, Acumen is conducting regular online free course on the subject of HCD.

Sunil Gandhi

Free Ebook – Download now – Limited Period Offer

The Bread is Moving. The book is free for a limited period.

Praise for the book:

“Customer Experience to Counter VUCA and Disruptive Times:

Retail is changing at a Fast Pace. Consumers are changing faster, thanks to Disruptive Technology and Multiple Screens. And yes, the On Line disruption is Impacting Operating Models of all businesses. How should businesses counter the VUCA situation all around ??

There is No Magic Formulae, Nor any Rocket Science to combat these challenges.

The Author Passionately brings to us , his proposition about Customer Experience (CX).

If Retail is Theatre that consumers need to enjoy- Designing and Delivering CX is the Key.

He explains in detail, with lots of Live Examples, what CX means and how Organisation, whether Retail or Non Retail should go about Defining to Designing and Delivering CX on the ground..

His analysis of various companies reveals that, Customer Centricity is at the heart of Successful Companies. I am sure that, each one of you would have encountered many WOW moments and many more Horrible let downs by Airlines, Telecom and other Companies.

Customer Centric Companies are obsessed with Customers Delight right from their Vision, Mission to their Product ,  Service & CX. The author proposes that every organisation should have a Chief Customer Experience Officer (CCXO ) to delight the customer.

The book is written in a simple to read and ready to execute format. I am sure, you will enjoy reading this book. And without wasting any time, you will start designing your organisations CX….”

  • Govind Shrikhande | Customer Care Associate & Managing Director | Shoppers Stop Ltd.

“This book is very apt and timely for Indian market. Especially for hospitals, customer experience is critical and the book tells almost A to Z of it.”

  • Joy Chakraborty, COO, Hinduja Hospital

I have read a lot of management books, however this book stands apart especially for Indian businessmen. I am impressed with how simply Sunil Gandhi has explained one of the most important aspects of Customer Experience (CX). Citing Indian examples he drives home the point very clearly and I am sure readers will be able to embark on a CX improvement journey right way.

  • Maman Choksi, Director, RE/MAX Gujarat, Director.

Readers Reviews:

By Manoj Papisetty on 28 September 2015

In this book, he collates some of the most useful ways to look at new age businesses and lists down neat, powerful processes with workable frameworks for any business. I am particularly excited about this book in India because of the new startup era we are seeing in the country. It will certainly help the new age startups grow quick, efficient and sustainable.

By Anish Desai on 5 December 2015

Customer Experience Champion Sunil Gandhi, yet again takes the readers of his books through some amazing insights in delivering the value of your product/service. It’s a must read for all who believe customer is at the core of the business and the key to turning around business is by focusing on the value chain and the customer. A thorough joy ride!!!!

By Surendra Arora on 2 October 2015

You must have read many such books written on US companies or situations, I admire Sunil for giving a Indian perspective to it. Interesting read for all corporate executives and business person.

By Amazon Customer on 28 September 2015

An excellent and very pertinent viewpoint that has been explained very logically and persistently.

By Gopinath Narayanan – Published on Amazon.com on 8th June 2016

A must read for anyone in the customer experience role. This is a well researched book, with several examples and case studies. Very contemporary, and includes the impact of social media.

The Bread is moving


Download now on your Kindle. Click here.

In fact it is not free, it comes with two conditions

  • Share this post
  • & share your review on Amazon, that’s it.

Welcome to download , its free till 23rd July 2016


Sunil Gandhi

Have visited this place? Your weekend plan.

Destination decided. Parashar Agro Farm (PAF), Rajuri, Junnar District, Maharashtra. This was after marathon search on the Google. All prominent monsoon resorts in Maharashtra were booked for the weekend. We were looking for travel distance of around 200 KM from Mumbai, not more.  Finally I was landed on the website of PAF. It was quite pleasing.

After having some hope, I visited Tripadvisor for reviews. To my pleasant surprise out of 24 reviews, 14 were Excellent and 10 were very good. Nothing below that. A very rare feat. Now my next challenge was having a vacancy  there on my designated days.

I called Mr. Manoj Hadawale whose number was there on the site. He is the owner. He confirmed the availability of rooms.  Advance was paid, others were roped in to join and the journey begun on 8th July 2016.

It was 7.40 in the morning. We travelled by Hyundai Grand i10 and other two couple were in a separate vehicle. Google map was set up for direction. It was showing 180 KM. from Dahisar Check Naka.



Dahisar Check Naka –  Ghodbunder Road – Thane – Kalyan – Murbad – Malshej Ghat – Alephata – Rajuri


Breakfast point immediately after Bhiwandi Kalyan Junction on Kalyan Road.


Beautiful Kalyan Ahmednagar Highway – NH 61. Near Murbad.


Straight roads and greenery on boths side, very less vehicles.



Our road companion near Murbad


Look at the road ahead.


Small pleasure of road journey. 12 KM before Malshej Ghat . Bhajia/Pakora and tea point.


Thundering Malshej Ghat.. Vision blurred…but excitement was at its peak.


Waterfall at Malshej Ghat.


Driving in clouds.


It was journey worth doing at Malshej Ghat.


Rock. The route was closed a day before. Even it was closed on our return journey. Landslides.


Cautions driving. Rock and rain.


Tunnel at Malshej Ghat.


Destination, Parashar Agro Farm. It was sharp 2 o’clock and the lunch time.

The owner is post graduate in Agriculture. He was working in SBI, left his job and this is his startup.  He is also promoting local Junner tourism.

Best part of the farm is: No Smoking – No Alcohol – No Non Veg and No TV and even No Pizzas and Pastas. .


The room.


Inside view.


The Farm House.


Traditional Maharashtrian Food.



Jaisa desh waisa bhesh.. Traditional Maharashtrian Attire.


The agro farm.  Pomegranate and corn plantations but we were not in the right season. November is the rights eason to  see the crops on the trees.


Village cattle farm.


Cattle food processing.




Aneghat, 12 KM from Rajuri on Ahmednagar Highway, Natural water made rock bride.


View from the bridge.


We were surrounded by Farm and hills.


Agro tourism without a tractor ride? Not complete.


& the nightmare begins. We were told by Manoj on Sunday, the day of our departure that Malshej Ghat route is closed due to landslide. We will have to take Rajuri – Alephata – Chakan – Talegaon – Pune Expressway – Lonavala – Airoli – Borivali route.


Bumper to bumper traffic on the road at each small town junction and pathetic road condition. How many hours it took us to travel 236 KM?? Any guess?


Some solace…


3 Km long traffic ended at this Toll plaza.

It took us 10 hours plus to travel 236 KM.

On the whole it was a beautiful journey travelling through Murbad – Malshej Ghat road. Konkan belt is known for its greenery, but this road was no less. Parashar Agro Farm was a different experience and I agree with the average review of 4.3 on tripadvisor.  No hotels and resorts, this Agrofarm cum home stay will certainly rejuvenate you. (Caution go only if Malshej Ghat route is open).


Sunil Gandhi