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Don’t read this but write a book

Don’t read this but write a book

“Writing a book isn’t an easy process, nor is it always enjoyable, but it is one of life’s most satisfying achievements.”

― Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book


Writing or for that matter anything equals to  anything plus marketing. Whether a blog writer or a book writer, knowing marketing is very important, especially in a time of the self-publishing world. The more options we have now for self-publishing the more it is difficult to market.

There are plenty of blogs and even more self-published print as well as ebooks.

Blog platforms like WordPress or Bloggers or Instagram or even Linkedin are very popular. Linkedin comes with ready captive readers while for other blogging platforms getting readers is a challenge.

Amazon’s ebook publishing platform is a boon for new writers. Just write and e-publish. No need for intermediaries like publishing houses which takes months to decide and mostly their response is NO NO for new writers. Fortunately for self publishers, many a times they are not the best judge.

Nobody will want to read a book about a seagull.” Richard Bach‘s Jonathan Livingston Seagull goes on to sell 44 million copies

Having sold only 800 copies on its limited first release, the author finds a new publisher and The Alchemist by Paulo Coelho sells 75 million.   

It is so badly written. The author tries Doubleday instead and his little book makes an impression. The Da Vinci Code sells 80 million.

The above reality makes it clear that the rejection by a publishing house is just an individual judgment not the universal truth.

But at the same time when an author goes with self-publishing a major challenge which comes is about marketing. A very good product may die of bad or lack of marketing is even more true for books.

Therefore, the point is a writer also need to be an expert in self-marketing along with self-publishing.

“A successful self-publisher must fill three roles: Author, Publisher, and Entrepreneur—or APE.”
― Guy Kawasaki, APE: Author, Publisher, Entrepreneur. How to Publish a Book

Marketing is an entrepreneurial role of an author. Jeff Goin is a successful blogger and book author left his job and earning six figure income. His latest book ‘The art of work’ is a masterpiece as far as inspiration to work for the self is concerned.

“Clarity of calling comes more through a series of deliberate decisions than it does through any sudden revelation.”

― Jeff Goins, The Art of Work: A Proven Path to Discovering What You Were Meant to Do

If you are reading this post and want to pursue your passion in this single life, this book will not only inspire you but will make you act.

I published two ebooks during last four months and one print book earlier in 2014.

But as a writer apart from working on to improve the writing skills, more time is taken up in social media skills. Be it Facebook or Twitter or Linkedin, promoting the books on online platforms is a significant part of not only of the post writing process but also a pre-writing process.

Here Tim Grahl’s blog was very useful. His blog has exhaustive resources on book promotion and launch. His best-selling ebook is ‘Your First 1000 Copies: The Step-by-Step Guide to Marketing Your Book’

Another very successful writer and self-publisher who helps writers in promotion of their book is Chaldler Bolt. He has also written an ebook titled, ‘Book Launch: How to Write, Market & Publish Your First Bestseller in Three Months or Less AND Use it to Start and Grow a Six Figure Business’

While tips and ideas given in both the books will not give immediate results but will set the writers on a path to achieve the success.

Successful writing should follow successful marketing and for self-published writers, both the skills are critical.

Blog or book, will be successful when the content is engaging and reach out is on all social platforms. This is an activity by itself, which no writers should ignore or left to chance.

Amazon has made the publishing part easier for the writers (Writing part remains as difficult as it used to be). But when the market entry is easy, marketing is equally difficult.

But remember what Seth Godin has written very recently in his blog about Steve Jobs:

“Sometimes he was early, but he was usually interesting. That’s a slot that’s available to more people than ever before, regardless of industry or audience.

Average stuff for average people is getting ever more difficult to sell. If that’s all you’ve got, get something else.” Seth Godin

For all aspiring writers, many ebook sizes are even less than 50 pages. If you have something interesting to say, write, publish and try entrepreneurship. Amazon can help you change your career.

Write something very interesting and market like a Steve Jobs.

“Every heart must have its private bestseller book.”

― Sanober Khan, Turquoise Silence

Sunil Gandhi
Sunil Gandhi

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