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Modi, Zuckerberg, Ganesh Immersion etc.

Modi, Zuckerberg, Ganesh Immersion etc.

After meeting Techies on 26th Sep in San Jose, Silicon Valley, Indian Prime Minister is now in conversation with Marc Zuckerburg in Palo Alto, San Francisco, California. The Indian Prime Minister is setting new standards in what a leader can and should do to drive the economic growth in his country. His energy is contagious not only for Indian citizen, but also for world leaders. However, while he is promoting Digital India in the US today, I am writing about Experience India.

One of India’s mega-cities, Mumbai is celebrating a festival or rather end of ten days Ganesh Festival today. Some six thousand plus Ganesh idols will be immersed in the sea today. Around 47,000 police and 10,000 volunteers from different NGOs are on the street to manage the show. A couple of million people are on the streets of the city. Since the afternoon immersion procession has started and will continue till early morning tomorrow.





This is just a one-day event, but magnanimity is so enormous and experience of Being There on the road is so enthralling that it’s worth experiencing once in a lifetime. Chances of going things wrong are equally high – it could be anything that can go wrong in heavy crowd gathering. But hats off to Mumbai Police, Municipal Staff and of course volunteers who make sure the entire show is concluded peacefully without any casualties and untoward incidences.

While I have released my ebook The Bread is Moving today on the subject of customer experience & citizen experience I am happy to write about the subject Experience, the human experience. Yes whether customer experience or citizen experience or any human experience – experience makes an impact, its memorable its felt beyond body level.

We are not human beings having a spiritual experience. We are spiritual beings having a human experience.  Pierre Teilhard de Chardin

Yes, it is now important for every company and countries to become Experience leaders. Experience creation is THE thing. Every company should understand this. As a spiritual being we experience being human and as a human being we experience life day in and day out.

Any company that will focus on this human experience betterment and innovative experience will be rewarded. In the book, I have discussed about necessity of customer experience due to the reach of social media and its economic impact. However, this Experience thing is beyond business. It is a necessity of every human being.

Every day we look forward having some good experience either through fellow human being or from anything else. Anything that can make us happy and feeling good is an Experience. Whatever enhances our human Experience as a spirit is happiness and feeling good.

Watching Ganesh immersion live on the roads of Mumbai on a mega scale is an Experience, when a company goes out of the way to serve the customer, it is an experience, when a company is flawlessly and with ease serves the customer just to fulfil the basic need, it is an Experience. The world has become so complicated that extreme ease is also an Experience.

The world is fascinated with India i.e. Experience India is only because of the Experience of the diversity it offers. Be it Indian culture, cuisine, festivals, languages, religions, cinema, natural beauty – beaches, hill stations, historical destinations everything India offers is an Experience not only worth experiencing but experience it again and again.

Some of the famous quotes about Indian experience are given below

1. Mark Twain, American author: “India is, the cradle of the human race, the birthplace of human speech, the mother of history, the grandmother of legend, and the great-grandmother of tradition. our most valuable and most instructive materials in the history of man are treasured up in India only.”

2. Albert Einstein, American scientist: “We owe a lot to the Indians, who taught us how to count, without which no worthwhile scientific discovery could have been made.”

3. Max Mueller, German scholar: If I were asked under what sky the human mind has most fully developed some of its choicest gifts, has most deeply pondered on the greatest problems of life, and has found solutions, I should point to India.

The whole point is: like a country, a company also can become known for the Experience their customer experiences.

Experience is what every human being wants, needs and desire.

PS: You may wish to have a look at my book – The Bread is Moving.

Sunil Gandhi
Sunil Gandhi

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